There was a time when business cards were the only contact information, and the Yellow Pages were the only way to get found.
Today there are several more ways to get found, with the Internet leading the way. Even advertising has changed shape and form to become easier and more effective.
So many choices
Whether you choose banner advertisements, digital displays, or PPC (pay per click) ads, the types of paid advertising are truly endless these days. And contrary to what everyone thinks – organic search (or unpaid advertising) isn’t the only way to advertise.
Your website and social media do provide great SEO for your online presence, helping people find you online easily, but this is a long and time-consuming process that often doesn’t deliver predictable results. That is why paid advertising still exists.
When you want constant, scalable, and dependable results, the best way is to take the route of paid advertising than wait for SEO or organic search to pay off.
The choice depends on your proclivity
So, what are the different forms of paid advertisement? There are several of them, depending on your budget and what you want to achieve. Some of them have been around for ages and the reason for their popularity is their efficacy and capability to interest and engage the audience.
Display ads and banner ads are the oldest forms of advertisement. They are highly successful when done right. That is why an internet marketing agency like MaxAudience always makes sure your advertising campaign doesn’t fall short.
Whether you use PPC advertising or large banner ads, MaxAudience ensures your ads are intriguing. This results in a higher ROI than anything you had put up online.
Both display and search ads can be pay per click. The difference is that display ads are shown anytime, while search ads are displayed when the person is looking for the product.
Both of these types are good for businesses, when you know what works for your type of product.
Also read: How to use Facebook to promote your business