How Pay-Per-Click Works
Digital marketing and PPC both aim to making less money go a lot further. Large or small, companies are constantly looking for ways to save money and get the most out of their campaigns. Money saved, for smaller businesses, can often mean winning or losing the online game.
The concept of PPC is rather simple. There are websites that offer prime digital real estate. A marketer can promote his or her brand on that site, but will have to pay someone. PPC can answer the call. It’s a friendly way for advertisers to advertise and pay only when someone clicks on their ad. For many, this is the preferred choice to conduct PPC campaigns.
PPC tips That Can Put Money Back in Your Pocket
1. Click-through-rate is important. Each time someone clicks on your ads, you’ll pay a certain amount. The idea is to get more people to click through to increase the chances of a more sales and higher profits. Write compelling copy for Google AdWords and Bing Ads and increase your quality score. Raise your score and you can expect a higher CTR.
2.There is such a thing called ad extensions. Ad extensions can help increase the percentage of click-through-rates. Extensions can make ads more clickable. Google AdWords offers a number of extensions that can help your business no matter what its nature.
3. Pay close attention to your geo location settings. This enables marketers to narrow things down and display ads only within a specific region. This practice is an often-overlooked area for those who run PPC campaigns. Some marketers fail to set the right geo location parameters while others fail to set any at all. Keep in mind to schedule settings for business optimal hours of operation for brick and mortar locations.
4. Dayparting is also a viable technique that enables marketers to maximize visibility during preferred hours of the day or night. This can work great for business owners with a physical store location. Just remember to keep watch over your efforts. Use oversight to make sure you’re not sabotaging your efforts.
5. If you’ve been using negative keywords for any length of time, review your list. It’s possible that negative keywords in your account could be costing you money. Negative keywords include those you’ve decided to exclude from your ad campaign so that you can focus only on those that matter. It wouldn’t hurt to create a negative keyword report.
6. You can always focus on finding new keywords for campaigns. Some marketers lower their bids and reduce their spend to save money. That may work. You can also go after new keywords that will boost traffic. Those new long-tail keywords may serve to have a major impact on click-throughs. This can also raise your campaign quality scores. You can also choose to optimize bids for mobile and experiment with device targeting.
With the sheer volume of people searching the Internet with their mobile device, it makes perfects sense to work this into your marketing plan. The number of people who search for products and services on their mobile device will only increase. You should also note that many searches that end up on a laptop or desktop began with a mobile search.
Finally, overly broad matches can occur if you fail to refine match types. For some marketers, their failure to pay attention can drain their wallet. Like all phases of digital marketing, it takes an expert eye and mind to stay on top of the game. When the going gets tough, don’t be afraid to seek out the experts who work digital marketing for a living. In fact, we advise you to consider their expertise before the going gets tough.